In August 2018, we defeated 12 agencies in a tender and acquired the management of performance marketing of T-Mobile, a multinational telecommunications services provider and the largest mobile operator on the Czech market.
We currently manage T-Mobile’s performance campaigns for Google Ads and Sklik systems. Our main goal is to maximize conversions (web orders and leads) within the set budget of millions of CZK (tens of thousands of EUR) per month.
Optimization brings results
Thanks to our optimization and approach to campaigns, we revealed the hidden potential of leads and, by reallocating the budget, significantly reduced the total cost of the signed contract.
We reduced the CPA by 14% and managed to increase the volume of campaign activations by 31% year-on-year, 37% of this number thanks to leads.
Automated reporting (developed internally in Marketup) helps to optimize campaigns, significantly streamlines the monitoring of the results of our work and at the same time provides valuable outputs for the work of the client's internal team.