About us

To get to the top you have to start deep

Who we are

We have been navigating brands through the choppy seas of digital marketing since 2010. By combining creative, data, and technology, we have helped our clients grow to heights that have previously seemed impossible to them.

What shapes us

We believe in the power of independent professionals and independent teams, where each relies on one another, in pushing courage, ambition, and creativity. For us the work is never “done”. We continue striving, innovating, and bringing clients new ideas and opportunities. Every day, every hour, every minute.

Our team

Our story

  • 1996

    1996

    For the first time, our founders Miroslav Král and Tomáš Ševčík meet for work. At that time, they were united through careers in technology-oriented multinational corporations, where both held important positions.

  • 2010

    2010

    Once again, they meet as experienced ‘matadors’ at an important crossroads in their lives. Because they complement each other perfectly as personalities and colleagues, they decide to set up their own digital agency Marketup. The common vision is to develop online marketing in the Czech Republic and to bring innovation to their clients.

  • 2011

    2011

    Initially, they call clients themselves, create performance campaigns, take care of finances, go to trainings, and do everything necessary. They remain true to their vision and are one of the first to expand their services on Google and Seznam platforms, and to start advertising on Facebook.

  • 2014

    2014

    A record number of new clients are acquired, including FMCG companies such as Hamé. Marketup also manages YouTube ads for this brand, making it one of the first advertisers on this platform in the Czech Republic. Marketup is also among the first to use BrandLift to measure the impact of the marketing. For the second year in a row, it used the Adform program advertising system.

  • 2015

    2015

    The video campaign for Hamé on YouTube was so successful that Mirek presented a case study at the Google CEE conference in Prague that year. He later shared this experience by presenting the video ad at Google Partners Accelerate in Dublin. The agency gained a significant new client, A3 sport, and so begins another long-term relationship.

  • 2016

    2016

    The agency moves to a modern, glazed office space in Anděl. Turnover climbs to 60 million. Google ranks the agency among the 10 largest, so-called key partners, whereas Facebook ranks the agency among the 5 largest partners in the Czech Republic. The agency also manages campaigns in several European markets as well as elsewhere in the world.

  • 2017

    2017

    The team already numbers over 30 people, creating a middle management within the agency. The company acquires an important client, the BILLA. Seznam.cz ranks the agency among the 10 largest certified Sklik agencies. The agency is ranked among the finalists of the Google Premier Partners Awards in the Video Innovation category.

  • 2018

    2018

    The company transforms from a digital agency into a full-service communication agency, acquiring a major T-mobile client. For the second year in a row, the agency achieved the position of finalist in a Google international competition.

  • 2019

    2019

    The company's turnover reaches 156 million. With the expansion and the creation of new departments, large new clients such as Unihobby, Decathlon, XXXLutz, AXA Assistance and Pražská Plynárenská join our roster.

  • 2020

    2020

    Marketup manages advertising budgets in excess of CZK 250 million, works with more than 70 clients, has over 50 employees and is one of the most successful agencies on the market.

How we work

We build our work on four proven pillars.

Marketup

Depth.

We want to understand the business of our clients in order to bring solutions that are relevant to their business goals.
Marketup

Proactivity.

We actively search out and test new ideas or procedures. We are looking for growth opportunities for each brand.
Marketup

Development.

We bring our own know-how and tools to the table, which will help clients outperform the competition.
Marketup

Individuality.

For each project, we assemble a team of specialists and strategists led by an experienced project manager.
Strategy
Creative and production
Media planning and communication
Advanced technologies and data
Brand growth
01

Strategy

Evidence-based marketing and See-Think-Do-Care framework. These are the foundations of our strategies.

Our services
Strategy
Creative and production
Media planning and communication
Advanced technologies and data
Brand growth
02

Creative and production

The creative team will prepare original concepts to help you achieve your business goals.

Our services
Strategy
Creative and production
Media planning and communication
Advanced technologies and data
Brand growth
03

Advanced technologies and data

We have our own analysis and automation tools that increase efficiency and return on investment.

Our services
Strategy
Creative and production
Media planning and communication
Advanced technologies and data
Brand growth
04

Media planning and communication

We manage performance and brand campaigns, including social networks. We will advise you on what works best and where.

Our services

We support

Marketup
We support

Klára Kolouchová

Resilience, perseverance, and courage. The only Czech climber to conquer all 3 of the highest peaks in the world, shares the same values ​​as us. That is why we have been firmly behind her since 2016.

Marketup
We support

Basketball

Just like online marketing, basketball is dynamic, requires precision and only the best can win. For example, the Czech national team, which we have been supporting since 2013.

Marketup
We support

Non profit organizations

The real heroes are those who, despite the adversity of fate, do not give up. Because we value courage, tenacity, and strong principles, we help People in Need and Light for the World.

Marketup
We support

Education

Professionalism, expertise, and development are the basis of quality work, and so we organize training, workshops or the popular Business Breakfast and give lectures in the Czech Republic and abroad.

Management

Experienced people in the right places can even do what seemed impossible yesterday.

Top management

Marketup

Tomáš Ševčík

Co-Founder & COO
Marketup

Miroslav Král

Co-Founder & CEO
Marketup

Martin Peška

Head of Project Management
Marketup

Michal Vrtiška

Head of Performance and Branding
Marketup

Tomáš Cintavý

Creative Director
Marketup

Sára Škvorová

HR & Happiness manager
Marketup

Nicola Vavírková

Head of Social
Marketup

Jakub Nikodym

Head of Data & Technology

Do you want to become part of our team ?

Have a look on job offers

Key partners

Partner

Google

TOP 5 Google partner as per media spending in Czechia – key partner and Premier Google Partner
Partner

Seznam Sklik

TOP 10 certified Seznam Sklik agency according to media spending
Partner

Facebook

TOP 5 Facebook partner as per to media spending in Czechia – Preferred partner
Partner

AKA

Part of AKA (Czech Association of Communication Agencies)
Partner

Férový tendr

Partner of the Fair Tender
Partner

Adform

Certified Adform Partner

Awards

Award

2018 - Finalists in the Google Premier Partner Awards, category Video Innovation in the region EMEA

Award

2017 - Finalists in the Google Premier Partner Awards, category Video Innovation in the region EMEA