For the largest companies, growth opportunities are harder to find
The best ones in the field tend to have their things set up properly. Therefore, when we applied for the tender of the world's largest sports equipment retailer (over 1,600 stores in 57 countries), we did not expect to encounter a digital gold mine of untapped potential.
The Decathlon company launched a new e-commerce store recently, and until all processes were fine-tuned, it didn't make sense to support traffic with large investments. Things started to moving in 2019, along with the expansion of the internal online marketing team, which grew from one person to 4 people. It was at this time that Decathlon decided to announce a tender for a new agency.
As part of the tender, we analyzed the settings and performance of existing campaigns in Google Ads in great detail and presented an audit to the client, which revealed great potential for growth in e-commerce turnover. After winning the tender and taking over the Decathlon campaigns, the results did not take long.
Turnover is increasing, costs are going down
The turnover from Google Ads campaigns has increased by 264% year-on-year since we took reins of Decathlon’s online campaigns. By contrast, the share of cost of turnover decreased by 31% over the same period, thus saving the client’s money. The year-on-year turnover growth on Heureka.cz reached an incredible 270%.
But none of this would be possible without synergies and great collaboration with the Decathlon digital team. Together, we came up with new ideas on how to overcome the limits in the input data on the client's side, and we continue with our cooperation.