To build brand and product awareness for Window Cleaner from Leifheit
The German brand Leifheit offers a complete range of home appliances and cleaning aids. Every 1.5 seconds somewhere in the world a Leifheit product is sold and each one of the 25 million families in Germany has at least one of these products at home – simply massive.
The spring campaign was focused on the Leifheit window cleaner. The request of the client was to increase product and brand awareness in the target group 25 – 54 years old in the Czech Republic and Slovakia.
Interest in Leifheit grew by 1 700%
In the spring campaign of 2019 we reached out to 1.4 million unique users in the Czech Republic with a frequency of 5. In Slovakia we did even better and reached out to 1 million unique users with a frequency of 6. All the „Surprised mothers” suddenly knew about Leifheit.
In both countries we measured an almost 50% growth in AdRecall (relative lift). In Slovakia the search for keyword Leifheit on Google grew by 1 700% compared to the average over the last 12 months.
Based on these results, Leifheit extended our collaboration to include a host of other products and to run campaigns in other Central and Eastern European markets.