To digitize is to survive
Komerční banka is one of the Czech bank giants. Therefore, when we won the tender for digital audit and consulting in the summer of 2020, it was clear that there was a challenge ahead of us that one does not face every day. However, thanks to the broad scope of our agency and dozens of specialists from various areas of digital marketing, we knew that we could bring results with a real impact on the client's business and the position of its brand.
The bank's goal was to keep up with technological start-ups and market development in general. It has set a course towards digitization and the global pandemic has added more dynamics into this trend. Digitization is no longer a luxury, but a necessity for survival.
Digital bank of 21. century
Digital audits and transformations do not deliver results immediately. On the contrary, they are used to start up a digital engine, which is then able to operate for a long time and without problems and go for a long drive. For example, with SEO optimization and browser-specific content deployment, the first results begin to appear in a matter of months, so we will have to wait for concrete results.
However, we already have a few numbers. The digital audit, consulting and content delivery project for Komerční banka required over 4,000 agency hours and employed 25 specialists. The final report for the client was over 300 pages long and we tested the benefits of our work in more than 30 PoC (proof of concept) tests. While we managed to process most of the project in a record time of 4 months, partial segments will be still running out this year.