In sports and marketing, performance is all about
With a network of more than 70 stores and 3 e-shops, A3 SPORT ranks among the largest retailers of sporting goods in the Czech Republic and Slovakia. In addition to the digital brand campaigns for Adidas, Reebok, Nike, Salomon and Converse, which we have been running since 2014, we also added complete performance campaign management for the Czech Republic, Slovakia and Germany in June 2018.
Our common goal was to find a way to maximize revenue from online sales while keeping the threshold ratio ad cost to sales.
Double the sales with the same cost to sales ratio over 2 years
Implementing the tROAS strategy in PLA Google search campaigns brought 108% year-on-year sales growth. The ROAS not only kept pace, but even increased by 22%, with the Shopping Conversion Value doubling. Based on the excellent results of the PLA campaigns, the implementation of smart bidding (including smart creatives) has been extended to all tactics within the Google Ads account (search, content campaigns).
We also use automation in Facebook campaigns, where we work with a dynamic creative that addresses both site visitors (remarketing) and new users in dynamic prospecting.
In comparison with a longer period, November 2019 vs. November 2017, we have more than doubled revenue across all paid sources while maintaining the same cost to sales ratio. Thanks to the automation of advertising accounts, we have been able to discover further potential of the market and fully exploit it. In addition, smart bidding also allows us to focus on a more strategic approach, such as CLV (Customer Lifetime Value) or product margin.