To create a digital marketing strategy to strengthen the brand and increase sales
Pneumatiky.cz is one of the largest online czech tire shops, that distributes both international and local brands such as Continental, Michelin, GoodYear, Pirelli, Nokian and Barum, as well as wheel discs and other assorted accessories. In media communication, the online store initially focused only on performance marketing and in 2016 asked MarketUP to prepare its first branding campaign. The long-term goal of the cooperation was to increase sales and increase market share.
» Read more about: We accomplished a double digit growth for the biggest online tire shop in the Czech Republic! »
In sports and marketing, performance is all about
With a network of more than 70 stores and 3 e-shops, A3 SPORT ranks among the largest retailers of sporting goods in the Czech Republic and Slovakia. In addition to the digital brand campaigns for Adidas, Reebok, Nike, Salomon and Converse, which we have been running since 2014, we also added complete performance campaign management for the Czech Republic, Slovakia and Germany in June 2018.
Our common goal was to find a way to maximize revenue from online sales while keeping the threshold ratio ad cost to sales.
» Read more about: We have fully automated A3 SPORT campaigns. And within two years, we doubled its sales »
The realisation of a consumer competition with the intention to attract a younger target group and increase sales
Horalky – those from Sedita represent No. 2 on the Czech market of individual wafers. At the beginning of 2018, I.D.C. Prague, a.s., which is one of our long-term clients, approached us in order to develop a consumer competition. The aim of the campaign was to increase sales of Horalky through the principle of increased frequency of purchase.
» Read more about: We rejuvenated the communication of Horalky wafers and created the most successful competition campaign for Sedita of all time »
To build brand and product awareness for Window Cleaner from Leifheit
The German brand Leifheit offers a complete range of home appliances and cleaning aids. Every 1.5 seconds somewhere in the world a Leifheit product is sold and each one of the 25 million families in Germany has at least one of these products at home – simply massive.
The spring campaign was focused on the Leifheit window cleaner. The request of the client was to increase product and brand awareness in the target group 25 – 54 years old in the Czech Republic and Slovakia.
» Read more about: Window Cleaner Leifheit – centre of attention »
Rapid response to the olympic win of Ester Ledecká
Ester Ledecká became the new face of Lina in 2017 and appeared on the packaging in July 2017. In February of 2018 her popularity grew rapidly as she won 2 gold medals in the winter Olympics in PyeongChang.
We grasped this possibility and prepared a campaign in record time which started 1st of March, meaning only a few days after the end of the Olympics and just one day after the communication embargo for athletes.
» Read more about: Our video campaign was launched at olympic speed »